On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world.
On January 24, 2014, Cupertino sent 15 camera crews all over the world to show how that promise has become a reality.
"From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products," Apple says.
"They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack.
"Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days."
From beginning to end, every facet of this production was made possible by innovations that trace their lineage back to the original Macintosh in 1984.
From the people featured on camera to the devices used to document them. And the millions of people around the world watching the result of that work on their Mac, iPhone, or iPad. It’s a story that began 30 years ago, and it remains one that only Apple can tell.
* Directed by Ridley Scott's son, Jake. Ridley Scott directed the original 1984 Macintosh commercial
* 1 day, 15 locations around the world
* 86 Macs were used in the production
* 46 iPads used by the crew
* 100 iPhones used to shoot
* 70+ hours of footage
Check out the video below: