Microsoft has changed it's logo after 25 years, with the revamp coming weeks before the company releases Windows 8 in October.
The previous corporate type logo has been replaced with a squared off version of the company's iconic four-colour window pane, with a typeface more in line with its Windows 8 logo.
After announcing the change at the opening of a new Microsoft store in Boston, Seattle and Washington, the software maker says the change represents a shift in times as the company embarks on a new era within the industry.
"It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change," says Jeff Hansen, Microsoft general manager, brand strategy.
"This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products.
"From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.
"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
"The Microsoft brand is about much more than logos or product names.
"We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”.
"That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.
"We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realise their full potential."
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