New Zealand mobile marketing SaaS Vendor, VMob has responded to global demand for enhanced customer loyalty solutions by releasing the next generation of VMob technology with a dedicated loyalty module.
VMob’s optimised ‘Live Marketing’ suite enables retailers to build their own loyalty points systems, issue vouchers and rewards through social networks and reward shoppers for sharing online within their networks.
The first generation of VMob technology contributed to an increase of in-store traffic for a range of global clients including McDonald’s and Exxon.
The Auckland-based company is now offering the next piece of the retail puzzle by motivating consumers back into bricks- and-mortar stores through enhanced loyalty driven by mobile engagement.
The new loyalty offering takes mobile loyalty beyond a replacement for a physical card and gives retailers the ability to incentivise other behaviour rather than just purchases - shoppers can also be rewarded for actions such as checking-in while in-store or sharing promotions via Facebook.
Scott Bradley, CEO and founder of VMob says in a highly competitive environment retailers need to get a better understanding of their customers to engage and build brand-love.
“Retailers are using apps powered by VMob to increase foot traffic with targeted mobile vouchers," he says.
"There has been a huge up-lift in the redemption of mobile vouchers that are targeted to individuals based on their behaviour, their location and other external factors like weather and nearby events.
“VMob’s technology turns an ‘average’ customer transaction into a known consumer, we can tell retailers who their customers are, what they like, how often they come in store, how much they spend and what they buy.
"Customers get great deals that are relevant and retailers benefit from happier customers that are engaged with the experience and the brand.”
Deployed internationally in less than two weeks, McDonald’s Netherlands adopted the new module to engage with more than one million Dutch consumers via the smart phone app
Through the new mobile loyalty module of the app customers can earn points and get personal rewards that are relevant to them based on their specific behaviour.
McDonald’s Netherlands released the first version of their app using VMob technology in October last year, which saw the app rocket to the top of both the Google Play and iTunes App stores.