Samsung Electronics has been named the best and most trusted brand in Asia for the third consecutive year, according to results from 'Asia's Top 1000 Brands' annual online survey conducted by Campaign Asia in collaboration with Nielsen.
The ranking - which aggregates views across 14 major product categories including automotive, retail, F&B and consumer electronics - is based on consumer insights, and offers a clear measure of the most highly regarded brands today.
"We are honoured to be voted as the No. 1 brand in Asia for the third consecutive year," says Irene Ng, Vice President of Marketing at Samsung Electronics South-East Asia.
"As Samsung continues to grow, we remain committed to driving product innovation and directly engaging consumers on a deeper level."
According to Ng, Samsung's journey in becoming Asia's most trusted brand is the result of its concerted effort to meet the needs of consumers in the region.
Over the past several years, the brand has focused on five anchor pillars that contribute towards enhancing trust and awareness within Asia.
They include continuous product innovation, deep consumer understanding, engaging consumers through their passions, direct consumer interaction across multiple touch points, and community engagement through corporate citizenship.
"If you look back through the past 11 years of Campaign Asia-Pacific's Top Brands study, you can track Samsung's journey to the top of the list,” adds Jason Wincuinas, Managing Editor, Campaign Asia-Pacific.
“The company has clearly made strong inroads with Asia's consumers and with the growing importance of the region as a primary world market, maintaining a strong top-of-mind position here holds considerable importance from a business perspective.”