The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
RIA on MarTech & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
Last month
Forrester Research on MarTech & Cloud Services
Ardonagh Advisory integrates Mendix to speed up digital...
Tue, 19th Mar 2024
Gartner Peer Insights on MarTech & CDP
Semarchy reports 50% revenue growth in EMEA, posing com...
Thu, 14th Mar 2024
IoT Analytics on MarTech & Cloud Services
Denodo esteemed as Leader in Enterprise Data Fabric by ...
Tue, 12th Mar 2024
Gartner Peer Insights on MarTech & Cloud Security
Sysdig lauded as Strong Performer in Gartner's CSPM Too...
Mon, 11th Mar 2024
Featured news
About Software
Exclusive: How Fluent Commerce is shaking up the OMS in...
Last month
About Leadership
Titans of Tech - Ameya Talwalkar of Cequence Security
Thu, 14th Mar 2024
About IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
About Collaboration
Must read report by Sitecore & Deloitte unveils power o...
Tue, 27th Feb 2024
About Cloud Services
Exclusive: How Amdocs is powering CSPs in the B2B telec...
Mon, 12th Feb 2024
Expert columns
By Jonathan Tanner of Barracuda Networks, Inc.
The remote desktop tools most targeted by attackers in ...
Yesterday
By Staff Writer of Amperity
Let’s dive in! Amperity’s CTO on Gen AI as catalyst for...
Yesterday
By Abdul Rehman Zafar of Ververica
Harnessing Ververica Cloud for e-commerce success
Yesterday
By Iman Ghodosi of Backbase
How blending ICT environments can elevate or impede you...
4 days ago
By Carl Warwick of BillingPlatform
Top tips for renovating your revenue management functio...
Last week
More expert columns
By Staff Writer of Projectworks
Navigating the future of the consulting industry
Last week
By Rachel Cascisa of Epsilon
How marketers can leverage the ‘art and science’ power ...
Last week
By Peter Proud of Forrit
Open source vulnerabilities will hamper the next genera...
Last week
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Last week
By Kelvin Chaffer of Lifecycle Software
The rise of the brand centric approach in the MVNO mark...
Last week
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last month
Top players
Recent news
About Customer Experience
Qualtrics introduces AI capabilities to enhance CX and ...
Yesterday
About Privacy
Over half of enterprises investing in Generative AI
Yesterday
About Customer Experience
Qualtrics unveils AI tools to boost large-scale custome...
Yesterday
About Commerce Systems
Indosat reports Q1 2024 growth, partners with NVIDIA
Yesterday
About Content Management System
Progress boosts AI capabilities in latest Sitefinity ed...
2 days ago
More expert columns
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last month
By Staff Writer of Safeguard Global
Accelerate global growth with an agile HR strategy
Last month
By Janice Chan of Nexxen
Four ways Automatic Content Recognition data unlocks ad...
Last month
By Sumit Bansal of BlueVoyant
The rising threat of search engine ad abuse
Last month
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
Last month
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Last month
Video interviews
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Discussing Commerce Systems
Video: 10 Minute IT Jams - An update from Fluent Commer...
Fri, 21st Jul 2023
Even more expert columns
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Last month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Last month
By Robert Woolfrey of Twilio
How voice recognition technology can transform customer...
Wed, 27th Mar 2024
By Christina Kosmowski of LogicMonitor
What does ‘AI-first’ actually mean to business success?
Thu, 21st Mar 2024
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Thu, 21st Mar 2024
By Nicola Stewart of Projectworks
25 ways to build and retain trust with your clients
Wed, 20th Mar 2024
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Mon, 11th Mar 2024
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Fri, 8th Mar 2024
By Brooke Eddie of LoanOptions.ai
IWD 2024: To facilitate advancement in equality, we mus...
Fri, 8th Mar 2024
By Teresa Sperti & Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Fri, 8th Mar 2024
More news
About Identity Theft
Effortless digital experiences key to Singaporean custo...
2 days ago
About Software engineering
Telstra & Cognizant form AI-focused strategic partnersh...
3 days ago
About Fintech
Unlimit fintech firm expands into India with RBI licenc...
3 days ago
About Online Safety
Evri, Amazon, PayPal top list of brands abused by cyber...
4 days ago
About Digital Transformation
InterSystems & Imagelink partner to boost digital trans...
4 days ago
Even more news
About Customer Experience
AI forces major operational changes in Australian busin...
4 days ago
About Customer Experience
UK consumers prioritising price over brand loyalty
Last week
About EduTech
Hyland pioneers AI updates for increased efficiency & a...
Last week
About Cloud Services
FPT & NVIDIA partner to develop AI & Cloud services hub
Last week
About Adtech
GumGum integrates Playground xyz into APAC ad suite
Last week
Job moves
Move at Sitecore
Sitecore appoints Dave O'Flanagan as CEO with AI-first ...
Last week
Move at Kore.ai
Kore.ai appoints Paul Rilstone as VP for Australia & Ne...
Last week
Move at Microsoft
Qualtrics appoints Gurdeep Singh Pall as AI Strategy Pr...
Last month
Move at Mastercard
Conferma welcomes fintech expert Kriya Patel as Non-Exe...
Last month
Move at PayPal
Luke Trayfoot joins Brite Payments as new CCO
Last month
Other guides
You can read other related guides from Creative Technologies, Artificial Intelligence, Customer Data Platforms, Customer Experience, and Big Data.
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