In a direct address to all Apple critics and competitors the company's senior vice president of Worldwide Marketing Philip Schiller had this to say...
"Can't innovate anymore? My ass."
Live from the WWDC in San Francisco, Schiller offered a sneak peek of the next generation Mac Pro, labelled as the "future of the pro desktop."
Designed around a unified thermal core, the Mac Pro introduces a completely new pro desktop architecture and design that is optimised for performance inside and out.
With next generation Xeon processors, dual workstation-class GPUs, Thunderbolt 2, PCIe-based flash storage, and ultra-fast ECC memory, the new 25.15cm tall Mac Pro packs an amazing amount of power into an incredibly small package.
“With the latest Xeon processors, dual FirePro GPUs, ECC memory, PCIe-based flash and Thunderbolt 2, all built around a revolutionary thermal core, the next generation Mac Pro is the most radical Mac yet,” Schiller said.
“All this performance and expandability is packed into a dramatic new design that’s one-eighth the volume, and best of all, it will be assembled here in the USA.”
The Cupertino company has also revealed an updated MacBook Air, with all day battery life, fourth generation Intel Core processors with faster graphics, 802.11ac Wi-Fi and flash storage that is up to 45% faster than the previous generation.
“MacBook Air is the industry leader for thin and light notebooks, and now with longer battery life, we’ve set the bar even higher,” Schiller said.
“With faster flash, more powerful graphics and up to 12 hours of battery life, the new MacBook Air packs even more performance into the portable and durable design our customers love.”
Available today through the Apple Online Store and Apple Authorised Resellers.
The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at RRP NZ$1,499 inc. GST, and 256GB of flash storage starting at RRP NZ$1,749 inc. GST.
The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at RRP NZ$1,589 inc. GST, and 256GB of flash storage starting at RRP NZ$1,899 inc. GST.
The next generation Mac Pro will be available later this year.
Is Apple proving it can still innovate? Tell us your thoughts below