Apple has ordered 10 million iPad Minis from Asian suppliers, more than double as many products as Amazon's lower-priced Kindle Fire.
The tech giant made the move two weeks since selling five million of its new iPhone 5 just three days after its initial launch.
In the midst of it's biggest second-half product launch in history, Apple is expected to release the iPad Mini this month, as the internet speculates on the key features the device will encompass.
Online rumours suggest the company has not been cutting corners in its efforts to stay competitive with industry rivals such as Google's Nexus 7 and Amazon's Kindle Fire.
“Apple did not skimp on the aesthetics of the much anticipated ‘iPad Mini," says Tokepa analyst Brian White to All Things D.
“In fact, we believe the ‘iPad Mini’ could outshine the new iPad in terms of how the device feels in a consumer’s hands.”
“The new ‘iPad Mini’ is more challenging to produce than prior iPad iterations.
“We believe supply will initially be constrained.”
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