Pitched as "Your Feedback Matters", Microsoft's Xbox One team has reversed its internet connection policy - to the relief of gamers around the world.
With disappointment echoing out loud, the tech giant has switched to Plan B, announcing that an internet connection will not be required to play offline Xbox One games.
Led by Interactive Entertainment Business president Don Mattrick, Microsoft have listened to the criticism, and duly acted in a bid to compete with Sony's PS4.
"Since unveiling our plans for Xbox One, my team and I have heard directly from many of you, read your comments and listened to your feedback," he says.
"I would like to take the opportunity today to thank you for your assistance in helping us to reshape the future of Xbox One.
"You told us how much you loved the flexibility you have today with games delivered on disc.
"The ability to lend, share, and resell these games at your discretion is of incredible importance to you.
"Also important to you is the freedom to play offline, for any length of time, anywhere in the world."
As a result, Mattrick revealed the following changes to Xbox One:
• An internet connection will not be required to play offline Xbox One games:
After a one-time system set-up with a new Xbox One, you can play any disc based game without ever connecting online again.
There is no 24 hour connection requirement and you can take your Xbox One anywhere you want and play your games, just like on Xbox 360.
• Trade-in, lend, resell, gift, and rent disc based games just like you do today:
There will be no limitations to using and sharing games, it will work just as it does today on Xbox 360.
What do you make of the changes? Can it save Xbox One? Tell us your thoughts below