NetGuide NZ - Blur features a new kind of Facebook integration

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Blur features a new kind of Facebook integration

We've all seen the annoying kind of Facebook integration where your followers are informed every time you unlock an achievement or trophy. Activision's upcoming battle racer Blur offers a host of new Facebook functions including issuing challenges and uploading in-game photos.

Blur will feature a ‘Share’ button that allows players to send single- and multiplayer challenges, post photos captured in game, share racing stats and much more via their Facebook pages. It’s unclear at this stage whether said information will be available for all to see in their news feeds.

Blur’s innovative integration with Facebook makes it easy for players to interact with their real friends to share game play, emotions, and the racing experience,” said Dan Rose, Vice President of Partnerships and Platform Marketing, Facebook. “Blur is leading the next generation of console games integrating with Facebook to make gaming more social for our more than 400 million users.”

Blur is the first multi-platform videogame that connects the television to Facebook, and for the first time, videogame audiences on the Xbox 360, PlayStation 3 and PC will be able to link their console gameplay to their network of friends,” said Robert Kotick, CEO, Activision Blizzard.  “Facebook has become a fantastic platform for videogames and Blur elevates it even further.”

Blur is due to hit retail stores nationwide on Friday for Xbox 360 and PlayStation 3.

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