What is it? A small plastic stand that props up your iPhone, Blackberry or other smartphones so that you can view video and other applications without having to hold the phone.

At 70mm by 100mm it fits snugly into your wallet, making it as portable as your mobile phone.

Who for? Accessory for the smartphone set.

How much? $US 4.99 ($NZ 8.55)

Who sells it? Buy direct from the manufacturer at www.seskimo.com. Post and packaging free if you buy two or more - takes 3-5 days to arrive from the UK.

The Pitch: While developers are falling over themselves to create the killer iPhone app, some humble soul has come up with an easy way to view the screen.