ng-nz logo
Story image

Facebook announces major updates that redefine the news feed and birthday posts

Facebook announced that they're are going to be cracking down on clickbait in the news feed.

This is part of an ongoing effort by the company to create a more authentic experience on the platform. 

This update is specifically aimed at ‘nothing’ videos, such as pictures with a play button.

Baraa Hamodi, Facebook engineer says, “As part of our ongoing efforts to fight click-bait and improve the integrity of information on Facebook, we are announcing today two updates that will limit the spread of stories in News Feed that feature either fake video play buttons or videos of only a static image.

“People want to see accurate information on Facebook, and so do we, when people click on an image in their News Feed featuring a play button, they expect a video to start playing.”

“Spammers often use fake play buttons to trick people into clicking links to low-quality websites.”

To limit this, during the coming weeks Facebook will begin demoting stories that feature fake video play buttons and static images disguised as videos in the news feed.

Hamodi continues, “Authentic communication is one of our core news feed values, and we know our community values it.”

Another major announcement by Facebook this week is the update to the way users can celebrate birthdays on the platform. 

At the moment more than 45 million people give birthday wishes on Facebook, so the company has decided that it is time to give this feature a little more depth. 

Users can now share Facebook generated birthday videos on their friend’s timeline.

Mike Nowak, Facebook product director says, “These videos will be shown to you on the day of a close friend’s birthday.

“Like our other personalised videos, we created these videos because we wanted to make the birthday experience on Facebook even more fun for the special relationships in your life.” 

Another major update to the birthday system is that users can now dedicate their birthday to a charity. 

Two weeks before a user's birthday they can set up the fundraiser and friends will then receive a notification asking them to donate on a user’s birthday.

Nowak continues, “People often dedicate their birthday to support a cause, and we’ve seen people using Facebook to raise money for causes they care about. 

“For those in the US, we’re now making it easier to do this by giving you the opportunity to create a fundraiser for your birthday directly on Facebook.”

Unfortunately, this feature isn't going to be available in APAC just yet, but as with most of Facebook's features, we do expect them to roll out in A/NZ at some point down the line.

Story image
Microsoft to help NZ job seekers acquire new digital skills for the COVID-19 economy
"The digital transformation of the economy is driving demand for tech-enabled jobs across almost every industry and with it demand for people with digital skills."More
Story image
Spark, Vodafone and 2degrees team up with police and NZTA to tackle texting while driving
"The reality is that phone use by drivers is commonplace in New Zealand and this is a hard behaviour to shift."More
Story image
Kiwi game developers move forward with indigenous gaming platform Katuku Island
“We created Katuku Island to bring cultural literacy to a technological platform that uses Maori Toi graphics, sounds, characters, tribal tattoo and indigenous challenges. As an indigenous researcher and business owner, I wanted to make a difference.”More
Story image
Hands-on review: JBL Tune 220TWS
Another great part of the design is the earbuds themselves. Most other earbuds on the market can’t be worn for more than two hours at a time because of the amount of pressure they put on ear canals. Thankfully, the JBL Tune 220 were designed with all-day wear in mind. More
Story image
The Outer Worlds (Switch): A great game but a terrible port 
Anyone that was excited about this Switch port was waiting to see how the graphics will turn out. We were right to be worried, as this is the side that really pulls this game down.More
Story image
Time to take responsibility: E-waste - a global crisis
e-Waste is the world’s fastest-growing domestic waste stream, fueled by consumption rates of equipment, short life cycles, and few options for repair.More