Sure, he may be rugged and handsome, but can he whip up a cheese scone, bacon and egg pie, or pavalova?
Kiwi men can now openly express and share their love of baking with www.blokeswhobake.co.nz
The website is dedicated to getting men into the kitchen so they can "bake their arses off”. Think of it as DIY, only with food.
There’s nothing fancy on offer here, just good hearty basics – biscuits, slices, breads, cakes and muffins, desserts and the like – all neatly categorised and with easy-to-follow recipes. Individual recipes are rated by users too, so it’s easy to spot a winner before you start.
The site is chock full of useful tips, such as a conversion table for converting millilitres into teaspoons, tablespoons or cups; a tool kit recommending "must haves” in the kitchen; and important baking lingo.
You can sign up for the newsletter, follow them on Facebook and submit your own recipes.