NetGuide NZ - Google buys PushLife

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Google buys PushLife

Google has bought Canadian company PushLife, a company started by an ex-RIM employee that creates software allowing users to bring their iTunes libraries to non-Apple phones.

In a short statement about the sale, the company explained that it set out to create mobile experiences that people could use across multiple devices.

"But we think there’s a lot more work to do in the mobile space, like improving the way applications look and making them easier to use.”

The team will move in with Google’s Canadian-based engineers and is expected to work on ways of pushing music through to your Android phone.

The PushLife cross-platform application currently supports Nokia (S40 & S60), LG, Samsung, BlackBerry and all Android devices.

"A user plugs their PushLife-enabled phone into their desktop computer, just like they would an iPod. The PushLife desktop plug-in automatically starts and syncs with iTunes and Windows Media Player,” says PushLife’s FAQ.

Last week Gartner said that Android will control nearly half of the global smartphone market by the end of 2011.

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