The best way to make people want to attend a party is to
make it invitation-only, and initial signs suggest this philosophy could be
working for Google’s latest foray into social networking, Google+.
Just a few weeks since its launch, Google+ has attracted
over 10 million people to join, a number which could double by the weekend,
according to one analyst. It’s not Facebook’s estimated 750 million, but it’s a
Ancestry.com founder Paul Allen calculated his estimate of
10 million users - which he posted to his own Google+ page - by comparing the
regularity of certain surnames with data from the US census.
Ironically for a site with over 10 million users, the key
driver towards Google+ could be its restricted access. People can only join the
site if they are invited by other users.
A fake Facebook app
offering direct access to Google+ has gathered steam, attracting over 3000 ‘likes’
in 24 hours. Of course, it doesn’t offer direct access to the site, but merely
sends itself to 50 of the user’s friends.
An Israeli developer has also released an app which allows
users to view their Facebook streams from inside Google+.
After numerous failed attempts, it seems Google may finally have
a shot at challenging Facebook’s dominance of the social networking scene.