Myspace has rolled out a new mobile website and announced an iPhone application it says will extend the site's social entertainment experience to mobile devices.
"We have a two-pronged approach to our mobile strategy," said Michael Jones, CEO for Myspace.
The new Myspace mobile website is accessible today on all iPhone, iPod Touch, Android, Palm and select Nokia and BlackBerry devices.
Jones continued, “We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories. This approach allows us to offer a meaningful social entertainment experience on mobile that is both fast and engaging."
The Myspace iPhone app, which will be available in the coming weeks, aims to offer an experience that is centred on the new activity stream.
The app will automatically populate a user's stream with the trending activities of his or her favourite musicians based on the titles in the user's iTunes library. For example, if a user has music from specific bands on his or her phone, the Myspace iPhone app will automatically populate the user's stream with updates from those bands.
You can access the new Myspace mobile site here.
Myspace recently launched its new look website, which it hopes will help it claw back some of its lost audience.