What is it?
A sensor which you slip inside the sole of a specially designed Nike shoe – it connects to the new iPhone 3G S (due out from Vodafone in July) to track your running distance or sync with the latest generation gym equipment.
Although designed for Nike footwear, can be used with another running shoe. Originally designed for iPods, it now works on the new iPhone too.
Who for? Fitness freaks.
How much? $39
Who sells it? Whoever sells Apple.
The pitch iPhone on the run.