NetGuide NZ - Pre-orders exhaust iPhone 4S supplies - Updated

Warning: This story was published more than a year ago.

Pre-orders exhaust iPhone 4S supplies - Updated

If international demand for the iPhone 4S will dictate when we see the device in New Zealand, kiwi Apple fans may have a long wait.

Interest in the new device has been substantial, from the ubiquitous storefront campers, to the frenzy to secure an online pre-order.

The device, which launches in seven countries (not including New Zealand) on October 14, was made available for pre-order on Friday, with frenetic results.

The Apple website was giving a shipping time of one to two weeks by the end of the day, suggesting it already has more orders than it has stock.

Meanwhile, US telco AT&T has told Reuters it took 200,000 orders in the first 12 hours of availability. By comparison, when the iPhone 4 was made available for pre-order last year, 600,000 orders were taken in the first 24 hours – across five countries, through all carriers.

Responses to the iPhone 4S were lukewarm following its launch last week, with many expecting a completely new device. Fans, though, are clearly still keen to upgrade.

Update: Apple has announced that one million iPhone 4S devices were pre-ordered in the 24 hours the unit was first available.

Philip Schiller, senior vice president of worldwide product marketing for Apple, says the first-day pre-orders were the most ever received for an Apple product.

"We are thrilled that customers love iPhone 4S as much as we do," Schiller says.

Are you keen to hear from an expert in this field?

Follow Us


next-story-thumb Scroll down to read: