MySpace has reopened its doors, launching a brand new design and user experience in the process.
The social networking site, coming back after months of private beta previews, is now back in the public domain as of today, heavily centered around artists sharing music with fans.
After being bought by Justin Timberlake and Specific Media Group in 2011 for around US$35m, the singer relaunched the site in conjunction with his new single, "Suit & Tie."
Such a move has prompted industry experts to speculate that the site will be encouraging artists to use MySpace for posting music for free and to up-sell it to downloads.
The musical social network features a clean and fresh new interface, which will do doubt be inundated with considerable traffic after Timberlake's new single masterstroke.
Labelled as "Rebuilt. Redesigned. Reinvented. New.Myspace.com," it's clear the site will adopt music as it's central focus, propelling the headlines "New Music Tuesday" onto the homepage.
Comments from around the globe have so far been complimentary, with UK newspaper The Independent reporting the following:
"The new MySpace is more like a mix between, Tumblr, Pinterest and the old MySpace experience.
"If you’re not a huge music fan, then it’ll likely not be of interest to you, but if you’re crazy about music and music discovery, then you’ll likely love the new MySpace to bits!"
After launching in August 2003, the site had 25 million unique U.S. visitors in June last year, despite the site show steady decline site generating $800m during the 2008 fiscal year.
But Timberlake, who played Sean Parker in the Social Network in 2010, will be hoping the site can maintain its current simplistic non-confusing image, finally doing away with the cluttered versions of old.
MySpace says for anybody who can actually remember their own password and have access to their old email address, they can login with those or with a new email.
More interestingly, the site allows sign-in via Twitter or Facebook details, possibly indicating that it doesn't see itself as a direct competitor with the two social media giants in the industry.
To check out the new site, click here
So it appears music seems to be the order of the day at MySpace, do you think it has the ingredients to be a success? Tell us your thoughts below