The redesigned website comes with a new set of features that Myspace hopes, even in the shadow of Facebook, will redefine the company as a social entertainment destination for 13-34 year olds.
A mobile version of the beta site (accessible on any mobile browser) and a new app for iPhone and Android are due out later this year.
The beta gives users recommendations based on their interests and behaviour. It will also offer real-time trending based on what’s popular across Myspace at any time.
Entertainment experiences will cover music, celebrities, movies, television, and games and accessible through all the same devices you can access Facebook from.
“This marks the beginning of an exciting turning point for Myspace,” said Mike Jones, CEO of Myspace. “Our new strategy expands on Myspace’s existing strengths - a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real-time through our users.
“Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is the just the first step, and there will be many more features, programs and improvements to come.”
A focus will be placed on promoting curators, which Myspace describes as a subset of its audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential. This will be supporting by resources and tools to expand them expand their throughout the community.