NetGuide NZ - Sony targets mid-range market with Xperia M4 Aqua

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Sony targets mid-range market with Xperia M4 Aqua

Sony Mobile has today refocused its mid-range device strategy with the introduction of Xperia M4 Aqua, aiming to bring Sony’s expertise in camera, design, battery and performance to an accessible price point. 
“Xperia M4 Aqua represents our renewed mid-range focus - with no compromises” explains Peter McKeon, managing director Oceania at Sony Mobile Communications. 

“Offering the most popular standout features made famous by our Xperia Z Series - camera capability, two-day battery life and waterproofing - Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”
Xperia M4 Aqua’s 13MP rear camera is powered by Sony’s Exmor RS mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. It’s digital compact camera technology – and intelligent Superior Auto Mode simplifies interactions, automatically sensing up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.
Just as with the rear, the 5MP selfie camera has a wide-angle lens with an 88° field of view, and Portrait Retouch allows users to add finishing refinements. 

The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, as well as Sound Photo for adding a short clips to pictures, and Movie Creator, which automatically converts pictures and videos into thirty second vignette clips.

The Xperia M4 Aqua sports a tempered glass display, with the 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging.   

The smartphone will be available in classic white and black, and fresh coral. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with a distinctive minimalist approach to user interface, interactions and native apps. 
Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringing apps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. 

The phone comes with a two-da battery life. Full ranging details of the Xperia M4 Aqua in New Zealand, including retail partners and pricing to be confirmed closer to launch

For full product specifications, please visit the Sony website

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