Using GPS and its mobile network, Vodafone has announced it will track the footsteps of 200 farmers over the course of the four day Fieldays event. The units will provide data on the sites visited and time spent at each stand.

This information will enable organisers to improve the visitor experience at Fieldays including site layout, pedestrian traffic flow and provision of facilities for future events.

Fieldays communications advisor Ariana Tucker said the idea behind the Fieldays Footprints project was to gain as much information about visitors’ habits as possible for future implementation.

"We want to know what areas of Fieldays visitors frequent, what sites farmers visit and how long they spend there," she said.

Farmers will have to apply to be involved in the project.

"To make sure we have a good cross section, participants will be chosen based on the type of farm they run and on geographical spread throughout New Zealand," Tucker said.

Chosen applicants will be notified on the 13 June and each selected participant will be given two free passes to the event, two free lunches and a Vodafone branded backpack.

To find out more and apply to be part of the project visit vodafone.co.nz/fieldays