Salesforce stories

Salesforce extends its product availability on the AWS Marketplace to Australia, streamlining procurement and billing, and boosting operational performance through pre-approved budgets.

Keepit has launched two new data centres in Switzerland, offering secure, addressing the surging demand for Backup-as-a-Service and data recovery.

Rimini Street, global software support provider, names Martyn Hoogakker as the new Vice President and General Manager for EMEA, leveraging his SaaS expertise to accelerate regional growth.

Data protection firm Keepit forms strategic alliance with global IT distributor Ingram Micro, intending to fortify Keepit's US market presence via Ingram Micro's Xvantage digital platform.

Raphael Bres is set to harness AI to revolutionise Tradeshift's finance function after he rejoins the B2B e-commerce, fintech platform, amid company restructuring and growth.

Salesforce introduces Pro Suite, an AI-integrated CRM application, aimed at aiding SMEs generate leads and solidify customer relationships.

One New Zealand partners with Salesforce to streamline and boost customer marketing, consolidating its four platforms into one.

Salesforce debuts Einstein 1 Studio, a suite of low-code tools enabling the integration of generative AI into CRM applications, responding to a rising demand and IT teams' struggle with AI implementation.

Finastra appoints Mike Stawchansky, an expert with over 25 years in the tech sector, as Senior VP and Chief Technology Innovation Officer to boost customer technology and Gen AI innovation.

Rimini Street strives for innovation and efficiency in CRM, with the company's Principal Product Manager revealing global expansion plans and AI-enhanced capabilities.

ERM acquires Australian tech specialists The Big Middle and The Big Zero, bolstering its sustainable environmental strategy offerings with enhanced enterprise system expertise.

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

Semperis researchers have identified a potential new threat called Silver SAML that exploits SAML to attack from cloud identity providers such as Entra ID, potentially endangering applications like Salesforce or ServiceNow.

Australia Post partners with Salesforce for a comprehensive digital transformation strategy, aiming to improve customer service across all sectors with AI integration.

Salesforce unveils public beta for Einstein Copilot, a customisable AI assistant set to revolutionise customer relationship management by utilising company-specific data securely.

Rimini Street unveils Rimini Custom, a client-driven service aiming to extend the lifespan and increase the value of existing software, while simplifying the integration of new applications.

Virtus Health plans a 5-year global implementation of the integrated RingCentral communication platform across its 62 sites, aiming to enhance patient experience and reduce business communication costs.

Absoft, a UK-based SAP firm, heightens customer experience by integrating Salesforce Service Cloud into its service delivery operations, optimising operations and modernising client services.

Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.

Rippling, the US-based workforce management giant, has launched in Australia, marking the initiation of a multi-year investment strategy in the ever-growing Asia-Pacific region.

SaaS giant Freshworks enlists Abe Smith, with his 25-year field sales experience from Zoom, Oracle, and Cisco, as Chief of Global Field Operations to spur its upmarket progression.

Whilst 86% of Asia-Pacific IT leaders believe AI can boost productivity, Salesforce's latest research reveals that 69% of businesses may not fully capitalise on AI due to difficulties with data system harmonisation.

Thai EV service platform EVme teams up with Salesforce to ramp up personalised customer experiences, aiming to expand its vehicle fleet to 2,000 by 2024.

SolarWinds appoints IT industry veteran Brian Goldfarb as CMO, leveraging his two-decade experience to further company's growth and transformation phase.